Eulyss is a Danish high speed train brand created as a conceptual exploration of luxury travel across Europe. It envisions a future where long distance journeys feel serene, comfortable and quietly refined. The name blends EU for Europe with lys, Danish for light, setting the tone for a brand shaped by clarity, elegance and movement. The baseline Europe Elevated reinforces both the elevated travel experience and the levitating magnetic technology behind the trains.

The identity is driven by three essential values: luxury, speed and comfort. Not in a grand or ostentatious way, but through a calm sense of confidence. Eulyss represents a type of high end travel that feels natural and effortless. Every element in the brand needed to evoke that feeling, whether through atmosphere, motion or tactile richness.

The logo forms a symbol that feels directional and refined, while the adjusted wordmark supports it with quiet precision. The color palette draws inspiration from the Danish flag, and a leather texture adds a subtle reference to comfort and quality. Imagery is guided by the three core values. A visual should always express movement, comfort or understated luxury, often blending more than one. Custom icons complete the communication system, ensuring every detail reflects the brand’s calm, elevated character.

What makes Eulyss powerful is the harmony between concept and execution. Luxury is found in ease, speed is expressed in fluid motion and comfort is elevated to an experience rather than a feature. The result is a vision of European travel that feels both human and high end. A conceptual project that imagines a future where the journey becomes the highlight.