Vonkt is a business coaching brand built on trust, connection and meaningful growth. It supports both individuals and teams in developing self-awareness, strengthening communication and evolving with intention. Through reflection and guided insight, Vonkt creates a safe space where people can grow, both personally and professionally.

The goal of this branding project was to translate an abstract but powerful concept, the inner spark, reflection and transformation, into a visual identity that feels calm, inspiring and confident at the same time. The brand’s name, which means “spark”, is reinforced by its slogan “ontsteek jouw passie”, translated as “ignite your passion”. Together, they communicate the idea of inner energy, activation and purpose. The identity needed to appear professional and grounded while still communicating warmth, depth and positive energy.

A complete branding system was developed, including a logo inspired by subtle movement and inner light, a soft yet expressive colour palette and a clean, contemporary typography. These elements were extended into supportive brand tools, ensuring consistency and clarity across communication, presentations and touchpoints.

The result is a thoughtful and balanced brand identity that reflects the essence of Vonkt: clarity, connection and conscious growth. A visual language that doesn’t overwhelm, but empowers, allowing the brand to move forward with confidence and purpose.